Write a Competitive Positioning Script Against Online Carriers

What You'll Get

A clear, compelling 2–3 minute explanation of why working with a local independent agent is better than buying direct from Geico, Progressive, or an online aggregator — written in language you can say naturally in a conversation.

The Prompt

Write a 3-paragraph script for an independent insurance agent explaining why working with a local agent is better than buying direct online. Focus on: claims advocacy, coverage quality (not just price), and the agent as a long-term advisor. Conversational, not defensive. Assume the prospect already got an online quote.

Tips

Add a local angle to the prompt — "include a reference to knowing which carriers pay claims well in [your state]" turns a generic script into something specific and credible. Practice it out loud until it sounds natural, not memorized.